Product Description

From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - this book explores what science can teach us about the techniques of persuasion.

Product Details

• Amazon Sales Rank: #139707 in Books
• Published on: 2010-05-06
• Original language: English
• Dimensions: 8.50" h x 1.02" w x 5.31" l, 1.25 pounds
• Binding: Paperback
• 400 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Review
'The most interesting stories are the author's own vividly reported encounters with conmen or psychopaths ... the latter not all Hannibal Lecters, but often charismatic types working in normal careers. I began to be sure that I had worked with a few.' --Guardian

'...this fascinating, intelligent and accessible book...will help you get your own way in every aspect of life.' --Scarlet

'Truly fascinating' --Time Out

'You can't fault Dutton's eye for a good story ... you'll meet his "flipnotists" - con artists, psychopaths and others with an uncanny ability to read peoples' emotions and push them just where they probably don't want to go.' --New Scientist

'revelatory book - exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control.' -- The Times

From the Inside Flap

'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'

This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict- but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.

From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

Fascinating, provocative, and ultimately inspiring, Flipnosis reveals, for the first time, the psychological DNA of instant influence - and how each of us can learn to be that little bit more persuasive.

About the Author
Dr Kevin Dutton teaches social psychology at the University of Cambridge, where he is Research Fellow at the Faraday Institute of Science and Religion at St Edmund's College. He regularly publishes in leading international scientific journals and speaks at conferences around the world. Flipnosis is his first book.